Who We Are

Work. Think. Live. In Colour. 

Because everyone can (and should) flourish at work.

Who We Are

Joanna Maxwell is Work In Colour’s founder and lead facilitator, speaker and coach. She has long been fascinated by the power of creative thinking and how to harness it to help individuals and businesses flourish.

After recovering from her first career as a lawyer, Joanna decided to use the rigour and analytical skills learned as a lawyer in a more creative and unstructured environment. She discovered her ‘thing’, working with people who wanted to flourish at work, and after training as a coach, counsellor and somatic therapist, she founded Work In Colour in 2002.

Her popular Juicy Thinking sessions and workshops create big, fat juicy ideas for teams and businesses, including the Australian Broadcasting Commission, VECCI (Victorian Chamber of Commerce), Roche Pty Limited, Australian Rural Leadership Foundation, Industry and Investment NSW and Cover-More Australia.

She particularly enjoys showing individuals how to find their Escape Hatch when they feel like a round peg stuck in a square hole at work, or, if they are in the right field, how to develop a strategic career plan.

Joanna’s lively and inspiring keynote presentation style has been a refreshing change for audiences at conferences, seminars and workshops throughout Australia. She has sparked curiosity, thoughtful discussion and laughter at events including the Australian Compliance Institute Annual Conference, Flying Solo LIVE!, Business and Professional Women (BPW), She Business Australia and the Executive Assistants Network conference.

As a freelance journalist for more than 20 years, Joanna now shares her insights on business innovation and creative thinking as a contributing writer for AFR Boss magazine, as well as personal musings on how to work in colour on her blog. She has previously written for publications including The Sydney Morning Herald, Canberra Times and The Bulletin.

Joanna has survived walking on fire and climbing Mount Kilimanjaro, and while she wouldn’t necessarily want to repeat either of those adventures, she is a keen traveller with journeys through the Middle East, India, Africa, Borneo, Burma and Tibet under her belt. She also admits she is hopelessly addicted to obscure sci‐fi shows like Jericho and Firefly.